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Blog
Notes on marketing and the systems behind it
Short, practical pieces from the intersection we work in — no gated PDFs, no fake case studies.
Why your marketing agency and your IT vendor should be the same call
The real cost of a split vendor relationship isn't the extra invoice — it's the week you lose every time a landing page needs both a…
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SEO isn’t a checklist, it’s infrastructure
Meta descriptions and keyword density are the easy 20%. The other 80% lives in your server response times and decisions your dev team made before marketing…
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What to actually ask before hiring a paid media agency
Most pitches lead with impressions and reach. Ask about cost per outcome instead, and watch how the conversation changes.
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Choosing a tech stack that marketing can actually use
The best CMS isn't the one with the most features. It's the one your marketing team can update without filing a ticket.
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